Utilize Instagram marketing opportunities to enhance your business


It will surely be a huge mistake for you if you ignore Instagram as an impacting social media platform for the promotion of your business brand considering it as a smaller venue of operation. Being a smart entrepreneur, you must explore and include Instagram in your marketing strategy to familiarize and popularize your brand and find more and more clients for your products.

As the different social media platforms, is based on Google algorithm, are now playing a paramount role in promoting brands and generating their markets, corporate sectors are getting more yearning to use the opportunities as real viable advertisement options. Like other popular platforms, Instagram is also gaining significant marks from SEO experts at present and therefore, it is wise for you to include the platform in your business strategy for creating the brand value of your product and making people crazy about it.

Instagram is an app where you can share your photos and videos, and it’s all about pictures which create a thousand times impact on the mind of the people than words. It had been succeeded in making the web browsing more visual and inspires active participation in the photo and video sharing results in an efficient platform for increasing relationship with the customers. Therefore, to benefit from theses excellent features of Instagram, you need to have a comprehensive marketing strategy for the enhancement of the brand value of your product.

You are to set up your account and manage it in highly professional manner

First, you need to set up an account and manage it with highly professional expertise so that you can avail best out of it. You are to ensure that people love to see and enjoy the photos you share regarding the events of your business and they take an interest in the product you are trying to promote. Your motive would be to involve as maximum people as possible with your account to ignite craze about your brand.

Post photos with prudence

Since you are always carrying a high-resolution camera on your smart phone, there is always a temptation to snap even irrelevant things and post them on your account, which won’t be of any value to your customers. If you post a bunch of dull, pointless and trivial photos, your followers might sense it as insipid, and as a result, they might get annoyed. They can even mark them as spam. Therefore, you must adopt a prudent approach in posting photos in your Instagram account. Focus on highlighting the interesting incidents happened in your factory or office and post the photos in your account to generate interest amongst people about your company. However, do not repeat same occurrences in your post as they might create apathy in the minds of real Instagram followers and as a result, they can start feeling them vapid.

Keep in your mind your audience’s preference

You must have a real understanding of the preferences of your audience even regarding your fresh and exciting posts. You should go through the feedbacks of your audiences regularly. It will help you understand the preferences and likings of your followers. You will also realize about thoseposts which they will not like. Even you may go through the accounts of your competitors and scan those posts and images which are popular. It will help you adopt a right approach for promoting your product over your rivals.

You need to identify the profit location

If you are representing a direct sales company, you have limited options regarding your monetization. Direct sales companies do not allow their affiliates for taking out advertising spaces. You are to act to a profit location by the demand of your situation. You better generate an intriguing freebie instead of posting your affiliate link here. The link will collect emails from those people who are interested in the product and seeking further information about it. You are to lead them to appropriate content which will further make them interested in your product. That is how you can lead your Instagram audience to profit location which now will be followed by sales funnel.

Have a good lesson about your product for your audience and give variety of leads

It is imperative now for you to educate your audience about your product. Unless you are not making them to learn about your product with its detailed features, they will not show any interest in it. Therefore, educating your audience about your product is the most necessary thing for you in building trust amongst your customers. You are to make your leads interesting and versatile for that. You should adopt a proper marketing plan that includes email marketing, discounts, and different valuable graphics. These will involve some people for considering purchasing your product.

Keep on knocking

The purpose of Instagram marketing is to create an environment where people will start taking an interest in your product and even consider buying it. Therefore, you must be keen in your approach that you are to convince your audience about your product by using this platform. You should keep the fact in your mind that human nature is forgetful. If you think that your one post regarding your product will be enough to make people crazy about it for a long time, you are illuding yourself.

Your audience is not going through only your posts. Every day, they are browsing some web pages including many social sites. If you do not knock them repetitively with the features of your product, it will not create an impression in their minds and lead them to consider buying it. Therefore you must keep on repeating the features of your product by posting different compelling images of it and keep your eyes and ears open about the responses of the audience. Check the comment box frequently and try to comprehend the market psychology. You will realize by yourself how to exploit this platform in the maximum for the promotion and sell your product.

Always keep the fact in your mind direct sale is always profitable on social media. Only you are to prove to your audience that you are beneficial for them. Therefore, utilize your Instagram account and enhance your business by promoting your product for sale.

How to Become a Good DBA Consultant: Key Qualities you should Posses


The road to becoming a world recognized DBA is not an easy one to take. However, panic not my friend, everything that you need to know about becoming a DBA administrator and the responsibilities that come with the title are all laid out in this post. Keep reading!

As it is with other demanding careers, I am sure that you want to equip yourself with all the relevant information to ensure that you have a good start in a career that not so many have the passion for. If truth be told, for you to become a good DBA, you must above all other things create a strong foundation from which you can grow.

  • Certification – Remember the phrase ‘Education is the key to success? Well, this is so true when it comes to employment and career choices. It is your certification that will give you ranks in the employment world. Therefore, for you to get attached to a company as the acting DBA, you must have some education background and credentials to back you up.

For example, Oracle, being one of the prevalent integrated hardware and software businesses in the world, offers certification for each supported version of a product. It is the certification that will help you deliver technical support and recommendations for companies that run specific Oracle products.

As a matter of fact, an Oracle certification might just secure you a promotion and/or a raise. Therefore, enrol for a certified course in database administration from Oracle; take it further into bachelors and master’s degree.

  • Experience–It takes industrial experience for one to be labelled a good DBA. Since more and more companies are now relying on database administration to secure their crucial data and information, you must prove yourself worth the position of a DBA. The best way for you to understand the whole shebang about databases and your responsibilities as the DBA consultant, then you must have years of experience.

Therefore, during your first steps into this career, seek first the experience and not just the pay, because at the end of the day, the experience will give you a chance in higher places.

  • Commitment – Being a DBA requires commitment at its highest level. Unlike other careers when people have occasional breaks during a financial year to relax, a DBA should be able and willing to work, perform and deliver 24 hours a day, 7 days a week. Yes, you heard it right; it is quite a demanding job!

There is basically no specific working plan for a database consultant. The responsibilities that come with the title are so huge and at most times stressful. Believe it or not, DBA administration consultants work even during holidays because tasks like database maintenance don’t have a time frame.

With the three tips mentioned above, you can rest assured that your career in database administration and consulting is headed for greatness. Money will simply start to flow your way and more companies will be begging for your services. The more you polish your expertise through industrial experience; you get more chances to flourish in your career.

How to Pick the Right Gas Flow Meter


There are many reasons to invest in a flow meter for your gas application. By constantly monitoring the flow of gas at your facility, you are able to detect leaks and reduce wastage. By checking the flow, you are able to enhance safety and also increase efficiency in the delivery of the flow to the required points. Gas meters are used in industrial, commercial and residential settings where this product is used.

Whatever your application, measuring the accuracy of gas flow is crucial and if you are shopping for a flow meter to help in this, you need to get more insight on the same. There are different types of flow meters including mass flow, velocity, differential pressure meters and positive displacement flow meters. With the right information, it becomes easier to buy a flow meter that is suitable for accurately measuring gas flow.

Differential pressure flow meters –This type of gas flow meter relies on Bernoulli’s principle where the measurement of gas flow is equated to a pressure drop over an obstruction on the path of the gas flow. They include the orifice plate and averaging pilot tube.

Velocity flow meters – These flow meters measure velocity of the gas flow at one point or more points and then work out the flow velocity over the area. They include turbine flow meters, ultrasonic flow meters and vortex flow meter.

Mass flow meters –These determine the mass of the gas flowing through the flow meter. They include the coriolis flowmeters and thermal mass flow meters.

Positive Displacement –These include the Reciprocating Piston Meter, Nutating Disc and Rotary Vane Meter.

It is important to get the specification on the flow meter you choose in order to determine whether it will suit your unique application. It is advisable to choose a fast response flow meter and check the accuracy of the device. A trigger alarm will also come in handy in gas measurement and control and this should be a component of the flow switch you buy.

Buying the Best Gas Flow Meters

It is important to start your flow meter shopping process by determining what you need for your application. For instance, determine the type of flow you have as this will determine the type of flow meter you will buy. Once you have determined your needs, including the unique application requirement flow rate and any other needs, it is now time to go to the market.

As a rule of thumb, you should not be guided by cost alone. Instead, you should consider the brand reputation and read reviews for the flow meter you want to buy. It is important to go for the widest turndown which is defined as the ratio of the maximum and minimum flow rates a flowmeter can measure within its specified accuracy range.

Other factors to consider include ease of installation and maintenance. Go for a low-maintenance appliance which will not require regular maintenance and repairs. You should also ensure the supplier will offer necessary support if need be. A warranty will also come in handy to assure you that the flow meter is highly functional.

Optimizing organic CTR for increased traffic and sales


Click through rate measures the number of new people visiting your website to check out your products and services. CTR is a direct measure of the effectiveness of your online marketing strategy. If you have an advertising plan in place, you will have a higher CTR. You must already know that boosting a post through social media and sponsored ads will get you more visitors. These are all benefits of paid search results.

Organic CTR is a little different. It includes only those visitors who have found you from direct Google searches. They have not come via an advertised path or from social media boost. It is a direct link that is not a result of your advertising efforts. Organic CTR is not dependent on your advertising budget. The exact number of people who click on your website from the Google search results is your organic CTR.

The link in the first place of Google SRL gets the most number of clicks. It claims almost 33% of all traffic. This means, the higher you are on the ladder, the more will be your website traffic.

Why is your organic CTR necessary?

Your total CTR will tell how smartly you have invested in advertising and PR. Your organic CTR will determine how well your title, keyword and website content is performing. This judges the performance of your site content on other sites in competition.

A general boost in organic click through rates improves your website ranking. This will rake in more views and create a positive feedback loop. Google takes to click through data as a reliable ranking signal.

How can you boost your organic CTR?

A recent study from Search Engine Watch stated that as keywords increase length, there is a constant increase in CTR, conversion rate and conversions per 1000 impressions. The ideal length of keywords is between 31-35 characters. The efficiency of the long-tailed keywords varies from industry to industry. The study also noted that keywords above 40 characters were not efficient and didn’t generate as many impressions. Always think of phrases containing the keyword that will be around 31-35 characters.

Should you review your title?

The title is the first thing any reader and visitor will notice about your post. You may want to make it one of your USPs. SEJ states that constructing titles from different perspectives keeps things interesting. There are four tactics you can try –

  • The jester
  • The hero or anti-hero
  • The feel good friend
  • The bad news bearer

On this note, we must let you know that including new punctuations do not create new titles. You need to add at least ONE new word to create a new title for your post. This strategy will help you repurpose old posts (with moderately high CTRs) by adding a new title, subheads, links, and metadata.

What are a few ways to increase your organic CTR?

Organic results depend upon direct user interaction. Your potential visitor and client will judge your website by the snippet they can see on their Google search results page. Here are ten ways in which you can increase your organic click through rate in the next couple of weeks –

  1. List all pages in order of descending CTRs. Once you find the reasons more people are drawn to page A and not B, you can quickly adjust your content strategy.
  2. Use power words that elicit an emotional response from your readers. For example – “children’s books that inspire creativity” is more useful than “10 books for bedtime stories” as a post title.
  • Reformat your content to include more lists, bullets, tables, and subheads.
  1. Include custom URLs with keywords in each of them for all indexed pages.
  2. Use numbers or refer to the volume of the feature. For example – do not just say sun-kissed beaches you can visit this summer. Include “5 suns kissed beaches you can visit this summer”.
  3. Work facts into your post. Include valid sources. People are more likely to garner a positive impression about sites that give them facts.
  • Include your special offer in the title of your page.
  • List down all possible questions your followers can ask about a product or post. Add the possible answer in the page description.
  1. Make a direct offer to your potential customer in your metadata.
  2. Include a call to action in your website metadata.

Increasing your organic CTR is the easiest way to get new buyers. This is not a standardized process, homogenized for all marketers. Each brand has its requirements and just like all good SEO services; you need to tweak your organic CTR strategy to best suit your company website interests. At the end of a successful strategy, your website will have more viewers, buyers, and higher conversion rates.

There is a bit of HPLC in our daily lives


Quite often, you will come across news about sports scandals involving top of the line sportsmen accused of doping.  Doping is a menace in sports today as some athletes often use performance-enhancing drugs to take unfair advantage in competition.  When a scandal surfaces, the sportsman/ woman in question has to undergo a range of tests of blood and urine samples to detect the presence of banned substances in their body. This is an ideal case when a High-Performance Liquid Chromatography Instrument (HPLC) comes handy to analyze the sample to separate the components in it so that the truth comes out. The scope of use of HPLC is widening by the day, and it has a broad range of applications in our lives that we are often not aware of. Let us look at some instances where HPLC plays a significant role in our lives.

Facilitating criminal investigation

A criminal investigation is about not only brains and brawns, but much science is involved in it. Scientific analysis of different kinds of samples obtained from the crime scene plays a critical role in criminal investigation.  Among various scientific methods used for analysis of samples, chromatography holds the center stage.  Chromatography is widely used in analyzing liquid samples to detect the components present in the compound. In this method, different elements are isolated from the compound that enables its quantification. It helps to detect alcohol levels as well as the presence of toxic elements in blood.

For pathological testing

Pathological testing that we all undergo at some time or the other is another area where we find the use of HPLC in our lives. As health consciousness has increased, more and more people undergo regular medical checkup for which different kinds of pathological test are done.  The same happens during medical treatment.  Since the aim of testing pathological samples is to detect the presence of different elements in a compound together with its levels, liquid chromatographic tests are most useful for precise results.

Detecting food adulteration

To find out whether or not food is adulterated, the use of HPLC is well known. Since testing by HPLC helps to pin point the various elements present in a food sample, it becomes easy to identify the unwanted element unscrupulous people add to food.  If you want to determine the purity of food items, then also you must test it by HPLC that enables detection of impurities in the sample. Chromatographic testing helps to overcome the limitations of other testing methods.

Chromatography saves lives

All of us remember the menace of Ebola virus that created havoc in 2013 in countries like Liberia, Guinea, and Sierra Leone. Had it not been for HPLC, detecting the deadly virus and containing it would be a distant dream.  By using chromatography, scientists were able to identify antibodies that could neutralize the Ebola virus.

The advancements that have happened in fighting HIV/AIDS owe a lot to the contribution of HPLC. It has provided more insights to scientists that have given very positive results in controlling the dangers of the disease.




Deciphering the puzzle of numbers in ascertaining tractor tire size


It often happens that you buy a tractor for some particular purpose of landscaping and in the course of its use, the need changes. In such circumstances, it may turn out that, the tires fitted with the equipment are not exactly what you need for your present requirements. Since the type of tire relates to its functions, it is essential to know about the tire features and sizes for buying replacement tires. The size of the tire is perhaps the most important feature followed by some other aspects like tread and ply. Unless you can determine the right size of tractor tires, you can never buy it right. In this article, we have discussed how you can decode the numbers displayed on tires.

Expressing the size

The tire size depends on the type of tractor and the wheel type. However, you must be able to decode the numbers displayed on the tire to ascertain its size. The manufacturers use two methods of expressing tire size – the standard format and the metric format. In both methods, the numbers appearing in a sequence have a special significance which when correctly understood helps to get the size of tire.

  • Standard format – This is a simpler version of expressing tire size. You find two numbers separated from one another by a hyphen or dash. The first number is the width of the tire in inches and the second number corresponds to the wheel size or its diameter where the tire fits. The dash tells us about the tire construction, as it is bias ply. If instead of the dash there would be ‘R,’ it would mean that it is a radial tire.
  • Metric format – The metric expression of the tire size is a bit complex as it consists of more digits and alphabets. When you come across “525/85R42” the first number corresponds to the tire width expressed in metric units of a millimeter.  Although it is a metric format, the last number is the wheel size or diameter in inches. As earlier “R” is the type of tire and here it is radial.  However, the remaining number in the middle (85) needs some explanation because it denotes the aspect ratio.

Aspect ratio

The number 85 in the middle is a percentage obtained from the ratio between the height of the sidewall of the tire and width of the tire. Instead of expressing the ratio in its original form by using a colon as you find in 5:12, it is expressed regarding percentage. Here 85 mean that the height of the sidewall is 85 percent of the tire width.  From the expression, you can work out the sidewall height as 525 x.85 = 446.25 mm.

More numbers

There may be more numbers used in expressing the tire size as it conveys additional information.  If the number is 520/85-42 158 A8 R1, then the dash tells us that it is a bias ply tire. 158 is load index number, and A8 is speed index number.

The better you are in decoding the numbers easier is the tire selection.

How To Promote Your Marketing Blog On Various Social Media Sites


In the information age, corporate enterprises are realizing the importance of social media to promote their marketing blogs to large online audience. People who surf the internet loves these informal web pages because their content is very informative and up-to-date. Moreover, these companies get the opportunity to meet the individuals who browse through their business blogs at a personal level in the virtual world. However, all of this is meaningless for you, as an entrepreneur, if your potential online customers cannot find your blog. The following tips can help you generate online traffic to your marketing blog by utilizing the power of social media:

  • Create a personal profile that is relevant to your business

As an entrepreneur, there is no point creating a personal profile of yourself that is not relevant to the kind business you are operating. In order to expand your online business, you have to establish potential “connections” on why these online viewers should consider you an expert to discuss a particular topic. Moreover, it should be easy for them to find your marketing blog on the internet. For this, you need to write up a personal profile that gives informative details of the type of commodities and services your business offering these potential customers. Social media sites like Facebook contain certain web pages where you upload relevant information relating to your business.

  • Search for potential customers

In the virtual world, you need to attract potential clients to your business rather than wait for them to visit you. However, social media makes it easy for you as an entrepreneur to search for individuals with interests that are similar to yours. This is because it is possible for you to find them with the help of certain keywords. You want to attract that segment of the online audience to your marketing blog who interest to the type of business enterprise you are operating. The only way to achieve this objective is by continuous updating the content on this particular web page. This is one of the most important social media tips for promotion of a marketing blog to remember.

  • Be active

To ensure that your business strives in the virtual world, you need continuously update the information in the contents of your marketing blog for online viewers to show any interest. In fact, people who browse the internet may not consider it polite if you spam them junk commercial email without updating the content of your marketing blog. It is like going to a social function where you initially do not introduce yourself as entrepreneur to the individuals present but suddenly distribute your business cards when it is over.

  • Take advantage of the features of various social media sites

Every social media site has certain specific features that can help you as an entrepreneur to upload your marketing blog and introduce it to your target online audience. For instance, with Facebook you can create separate pages where you can provide information about your business. Similarly, you can connect your marketing blog’s RSS to your personal profile.

The above tips will go a long way in helping you promote your business’ marketing blog in various social media sites.

Author Bio – Larry Watson is a digital marketer and helps both small and large businesses with social media tips for promotion of a marketing blog for better traffic and revenue for their companies.

Your Complete Guide to Choosing a Car Vacuum


Mechanics have always said that half the work in maintaining your car is simply ensuring it is clean. Accumulation of dirt does more than just make your car unsightly; it can actually make your car deteriorate faster.

Why invest in a car vacuum?

You may use a regular vacuum to clean your car, but there are three compelling reasons why you should consider getting a proper car vacuum:

  • Accessibility – Even without considering the hassle of dragging your house vacuum to your car, a house vacuum may not be able to reach those hidden places in your car to remove all the dirt. Car vacuums can reach in between seat cushions, door jambs and air vents to remove all dirt.
  • Storage – Car vacuums are compact and designed to fit easily into your car trunk in case you need to go somewhere. The only exception to this rule is the wall-mounted utility vacuum. You can choose between corded units and battery-operated types. In addition, you can hold them in one hand when cleaning, which is perfect as you can use your free hand to do something else.
  • Accessories –Most car vacuums come with attachments and accessories that make car cleaning easier, e.g. crevice tools, upholstery tools and other specialty tools which can help you clean various parts properly. You can get them together with your vacuum on purchase or buy them separately depending on the brand.

Consider getting a brush attachment which can help you clean dirtier parts of the car such as carpets and dirty seats.


Tips to consider

The following are tips you can use to find a car vacuum that will serve you well:

  1. Car size and vacuum usage

A small auto vacuum will serve you well if you own a small car, such as a sedan. In general, the bigger the car, the bigger your vacuum should be. In addition, if you live in a very dusty place or take frequent trips on unpaved terrain, you’ll need a more powerful vacuum which will be able to handle the frequent usage without breaking down. You can still get a handheld machine with more power; you don’t need to change the size.

  1. Suction ability

Apart from the actual suction power of the vacuum, the way you handle it will affect the efficiency of the vacuum. More powerful handheld vacuums are ideal if you have heavier needs, e.g. if you have pets in the car often. Better suction ability will mean you don’t need to use as much effort for a proper clean.

  1. Attachments

One of the most important things to do when buying is to ensure you have all the attachments you need, and these have been detailed in the previous section. It is better to negotiate to have some attachments included in your purchase price, but you may have to buy others separately.

  1. Type

You should choose a vacuum that can be used for both wet and dry cleaning, i.e. combination cleaners. This way, if there’s a spillage in the car, you can easily use your vacuum to clean up. Don’t assume that dirt will always be in dry form.

The Great American Solar Eclipse – Some Travel Tips


August 21 of this year is a date that many people are looking forward to. There will be a unique natural phenomenon in the form of a total solar eclipse that can be witnessed by people living in 14 states of the continental America, beginning in Oregon and finishing in South Carolina. The last time when America witnessed a totality across America was in 1918, so you can well imagine the sort of excitement that is building up. If you have not already made your plans for viewing the eclipse, then read on:

Preparing For an Experience of a Lifetime

The path of totality crosses the continental United States from the west to the east and in the process passes through Oregon, Missouri, Nebraska, Kansas, Idaho, Wyoming, Illinois, Kentucky, Georgia, Tennessee, South Carolina and North Carolina, Montana, and Iowa. Within a relatively narrow track of 70 miles, the sun will be completely hidden by the moon for up to 2.42 minutes revealing the majesty of the sun’s corona. The huge coverage across mainland America means that people keen on witnessing the event have a choice of literally hundreds of spots on public land and water, monuments, campgrounds, as well as historical sites.

Decide On a Destination and Book

If you are planning to travel to a favored place then it is high time that you made your hotel or campsite bookings. The process has commenced quite some time ago, and given the sort of interest the event is generating, it may be pretty difficult to find accommodation, unless you are prepared to travel to some of the more distant sites. It may be a good idea to combine the Great American Solar Eclipse with a family vacation at a scenic spot in the mountains.

Refer to the numerous online maps available giving details on the path of totality and find out what else there is to enjoy at a particular spot and make your booking right now. Referring to the NASA website for likely destinations and then using the Build-a-Trip tool on recreation.gov will be of great help in identifying federal sites as well as interesting activities in the proximity. Try and avoid the peak travel dates and attempt to reach your destination a few days before the grand date to avoid congestion.

Hit the Road

If you enjoy driving and the great outdoors, you could try and set out from Chicago right up to St. Louis and then to St. Clair on Route 66 to hit the line of totality and witness the eclipse for 2 minutes 42 seconds, the longest duration possible this time. Alternatively, you can think about driving down the Atlantic coast from New York to Florida and onto Columbia, South Carolina.


There are innumerable spots along the path of totality where you can not only experience the event of a lifetime but also have a great vacation. Time is of the essence and you need to complete your planning and booking right now.