Web design continues to rapidly evolve and grow each year, with billions of websites that are currently active around the globe. Keeping up with the latest trends in graphic and web design is essential whether you have a brand of your own or if you are simply interested in staying current with design culture in modern times.
Animation and Storytelling
Animated GIFs have recently made their comeback in the past few years alone, allowing users to quickly communicate feelings, emotions, and responses with animations of their favorite actors, characters, and even memes. Using animation is now becoming more prominent than ever, transitioning from traditional GIF files to smooth animation that delivers similar results and interpretations.
Bold Color Usage
Bold colors have always been a prominent feature of web design, although in the past, they were often muted or overshadowed by the use of white or black space. In 2018, however, web designers are taking their color usage to an entirely new and more intense level. Utilizing bold colors helps to attract users to brands and advertisements, drawing them to potentially make a sale or become a loyal follower of a brand or business they have a genuine interest in.
Putting data to use in web design has also become extremely popular, especially as it allows you to relate and resonate with any target audience or demographic you want to reach. Using data to create relevant advertisements and promotions for your followers and loyal shoppers helps to solidify your company’s reputation while also maintaining a positive relationship with those who are dedicated to your business or brand.
Fun With Typography
Typography is continuously changing and evolving, demanding new techniques and methods of communicating with users. Having fun with typography is a major trend of 2018, allowing web designers to implement photos, textures, and other types of imagery within the text they produce itself. Getting creative with typography is one way to truly stand out in highly-competitive markets. Monotonia is a beautiful display typeface that is ideal for digital or printed art work – like website headings, posters, logos , banners & more.
New Design Tools
Move over, Adobe Photoshop, it’s 2018. While many web and graphic designers still prefer using Adobe Photoshop as their preferred design program, there are plenty of new alternatives hitting the market this year alone. Webflow, Figma, and InVision Studios are just a few software alternatives that are being utilized by professional web designers more and more each day. Research each of the design tools and programs that are most well-liked online to determine which platform and user interface is best for the type of work you do as a designer. SlideDeck is also one such tool, with which you can share your content in an attractive way
Flat Design With a Twist
Flat design became extremely loved in the mid 2000’s, allowing designers to quickly and effectively communicate a thought or an idea with minimal colors and funky designs. Today, using flat design is still popular, although it allows for more “wiggle” room when getting creative. Bright colors, subtle gradients, and playful illustration are all making a comeback in web design, allowing those who enjoy creative design to truly feel at home.
Most websites have always been designed with symmetry in mind. Afterall, users feel comfortable with professional and modern pages, allowing them to browse and navigate with ease. Today, asymmetric layouts and designs are becoming more popular than ever, especially for websites and brands that want to stand out in an industry that is rife with competition.
Asymmetrical layouts often work to the users’ emotions and create a story as individuals browse pages, incentivizing them to stay longer or even to make a purchase. Compare asymmetrical layouts that are used by your favorite online brands or businesses to gain insight on how to make an asymmetrical layout work for your online presence.
AI Tools and Applications
AI tools and applications are becoming increasingly commonplace, allowing users to get customer and technical support within minutes, rather than waiting for a live customer service representative. AI is also beneficial when integrated using plugins and add-ons, available for CMS such as WordPress, Drupal, or Joomla.
Mobile Responsive Design
Mobile is still king when it comes to dominating social media and browsing online, with nearly 90% of all adults in the US owning a smartphone today. Creating a mobile-responsive layout is imperative to avoid a high bounce rate and to avoid missing out on gaining new followers or loyal customers. Always run tests on various devices before launching a new layout to ensure all visitors are able to navigate without encountering any potential issues.
Shopping online is one of the biggest trends that shows no signs of stopping anytime soon. With the eCommerce boom, creating your own online shop is optimal to maximize your reach and potential of generating income. Before setting up an eCommerce site or choosing a platform to host your shop, be sure to research features and design flexibility options to ensure you are able to get as creative as possible with any design you have in mind for your store.
Consider utilizing your own CMS (content management system) such as WordPress with the “WooCommerce” plugin to launch your own online storefront with complete and total design control.
Some of 2018’s biggest web design trends are sure to shake up the industry and how brands are presented to prospective customers and fans. Remaining current and up-to-date with the latest and growing trends is a way to ensure you are making the right decision for your brand and online presence regardless of the market or industry you represent.