There are several tips and tricks small business owners can implement to make their web design more effective. Here are six small steps that will help you ensure that your web design achieves what it was created to do:
Jot Down Your Priorities
If you want the web design of your small business website to be successful, you need to begin by compiling a list of what you want to achieve. These goals can be anything from educating your visitors, getting email addresses to expand your mailing list to generating brand new leads. When you design your website around these goals, you are well on your way to successful web design.
Keep Your Web Design Straightforward
The website of your small business should boast a clean design. Anyone who visits your website should be able to navigate it without any hassle. So, double-check that you have used web design that is extremely user-friendly. Ultimately you want a visitor to browse your website for as long as possible so that they can find out everything about your products or services. If a visitor can navigate around your website easily, the chances that they will stay on your website for a long time are much greater.
Ensure Your Web Design Is Mobile-friendly
Your website should be able to adjust itself depending on the mobile device that is used to access it. According to Magicdust, “over 50% of Internet users online at any moment in time are on mobile devices”. As so many different mobile devices are used to surf the Internet, the importance of being responsive is crystal clear.
Apply Your Branding Consistently
You must check that you have all your branding like your logo, color scheme, typography and so forth ready before you can begin planning your web design. It is important that there are unity and cohesion between the web design of your business website and marketing material. This way anyone will be able to put a name to your brand then and there.
Update Your Website Frequently
Believe it or not, but almost a third of small businesses do not even update their websites once a year! If you want your web design to achieve the desired goals that you have set out right at the beginning, you will have to find a way to ensure that your website is up to date. That means it should have all the latest information and nothing that is no longer irrelevant like 2017’s end-of-year sale.
See To It That You Measure Up To Your Visitors’ Expectations
Whenever a potential customer browses the website of your small business, he or she anticipates finding certain information. On top of that, they want to find what they are looking for quickly. So, be sure that somewhere on your website you include the story of your business and put on display your services or products. Adding a few testimonials written by previous customers is also a great idea!
Related Article: “5 Wrong Ways of Doing Responsive Designing and Spoiling Your Efforts“